I am sure there's been someone else who already wrote about this, but I am going to write about it again and just simply say "my apologies if this has been discussed at length elsewhere".
Gluten Free Edmonton - A Celiac guide and resource for gluten free information in Edmonton, Alberta
I brought it home and Abisaac & I had a funny conversation about how on the one hand it seems silly to have put a "gluten free" label on an item that it naturally gluten free, but on the other hand I really appreciated seeing that this particular item was in fact gluten free because it really made it faster and easier for me to decide whether to buy it or to walk away.
Yes sure, there could have been some random gluten filled no no ingredient in this prepackaged guacamole, and yes I did still go ahead (out of habit) and read the ingredients list just to be sure. However the sheer fact that the packaging said "gluten free" led me to take a second look and give this product a try.
Should other naturally gluten free products start to label their products as gluten free in an effort to get fellow celiacs to buy their products? Would that work for you? Could it become a bit redundant? I don't have the answers, but I know what happened this time could easily happen to anyone and to me that I good marketing on the part of the company. Plus, that guacamole really hit the spot with our tacos for dinner mmmm.